MSNBC: Disney to stop some junk-food ads on kids’ TV

5 06 2012

Probably not a bad move, although I’d be very curious to see what guidelines they are going to use to determine what’s “healthy” and what’s “junk-food.” It’s ultimately up to parents to decide what their children will eat, but maybe dialing back the ads directed at kids will cut back on the “I want, I want, I want” outbursts at the grocery store.

– dEV

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Chief Executive Bob Iger and first lady Michelle Obama plan to make an announcement on Tuesday in Washington, says Reuters

By Lisa Richwine and Ronald Grover
updated 6/5/2012 7:09:57 AM ET

LOS ANGELES – Walt Disney Co, owner of the ABC broadcast network and a suite of cable channels, will stop accepting some junk-food ads on TV programs, radio shows and websites aimed at children, according to sources with knowledge of the plan.

Disney Chief Executive Bob Iger and first lady Michelle Obama plan to make an announcement on Tuesday in Washington, the sources said.

The United States faces an obesity epidemic. Nearly one-third of U.S. children are overweight or obese, and a 2006 Institute of Medicine report said junk food marketing contributed to childhood obesity.

The Disney move follows New York Mayor Michael Bloomberg’s announcement last week of a plan to ban sugary drinks larger than 16 ounces (about half a liter) in most restaurants, theaters, delis and vending carts throughout the city.

The ban, also aimed at fighting obesity, would affect drinks equivalent to what McDonald’s Corp calls small and has incensed food and beverage makers, many of which have agreed to voluntary nutritional measures.

Disney plans to cut advertising during children’s programming on its networks such as ABC and Disney XD or its kid-focused websites for foods that fail to meet minimum nutrition requirements, the sources said.

A Disney spokeswoman declined to comment on Tuesday’s announcement.

(Full Story)




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